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This web site had the following in the site, "At 090743 am by Scott Doyle." We noticed that the web site stated " Congratulations go out to North Carolina and Gonzaga for their big wins last night! Both teams held on to win despite losing the lead briefly in the second half." It also said " Robert Safford is still in first place followed by Tracy Beam in second and Beth Holman in third! So, the final game tomorrow night will determine the winner of the pool. Robert Safford and Scott Smith are gunning for first place! Elite 8 Day 2. March 27, 2017, 051817 am by Scott Doyle." The header had NCAA Basketball as the highest ranking optimized keyword. It is followed by March Madness, pool, and pick sheet which isn't as ranked as highly as NCAA Basketball. The next words kymarchmadness.com uses is Kentucky March Madness. KY March Madness was included and could not be understood by web engines.